MATCHED SOCIETY – we explore the trail of matrimonial ads over the past 150 years

– from messages in newspapers, to swipes and emoticons –

Matched Society, a project of the VAR association, analyzes the evolution of matrimonial ads from messages in newspapers to online dating, with the involvement of an interdisciplinary team made up of artists, professionals from the fields of sociology and psychology, IT experts and cultural operators. The aim of the project is to investigate the impact of this phenomenon on social behaviors and to identify possible generational transmissions in communication and meeting strategies.

This multidisciplinary approach aims to bring to the fore not only changes and continuities in how we seek connections, but also to provide a deeper understanding of the cultural and social influences that have shaped these interactions over time.

Project co-financed by the National Cultural Fund Administration and supported by AMIQ. A cultural approach organized by the VAR association between March and October 2024.
Partners: TEATRU FIX, 3G HUB, IQads, Radio România Cultural, București FM, Revista Cultura, Zile și Nopți, Munteanu Recomandă

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The project does not necessarily represent the position of the National Cultural Fund Administration. AFCN is not responsible for the content of the project or how the results of the project may be used. These are entirely the responsibility of the beneficiary of the financing.